02. Inputs
Input Header
Inputs
L2 02 Lighting Talks
Lightning Talk Summary
Lightning Talk
A lightning talk is a short presentation, usually about 20 minutes, focused on a specific topic.
User research
- Who is the user?
- What are their needs and goals?
- Why does this problem matter to users?
Business goals
- What are we trying to solve?
- Why does it matter?
- What have we tried in the past?
- What’s worked well and not so well?
Technology
- What are our technical capabilities?
- What are the limits and constraints or limitations on our existing tech?
L2 03 Interviews
Summary - Interviews
Interviews
Interviews allow you to gain perspectives from a number of different vantage points. There are lots of types of interviews you can set up including:
User interviews
- Build empathy for users
- Get a deeper understanding of user needs and pain points
Stakeholder interviews
- Dive deeper into some of the reasoning, rationale, and context of why this specific problem is important to solve
- Topics can include any previous efforts to solve this or a similar problem
Expert interviews
- Provide specialized insights around a specific problem, population, or technology
- Can be either internal or external
L2 04 Competitive Analysis
Summary Competitive Analysis
Competitive Analysis
Get a better understanding of the competition and other solutions that exist in the problem space by:
Doing research, including checking out websites and press materials
Reading reviews
Using the product and recording your experience
Keep in mind…
Just because a competitor built something a certain way doesn’t mean it was the right thing to build or that it was built the right way.