02. Inputs

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Inputs

L2 02 Lighting Talks

Lightning Talk Summary

Lightning Talk

A lightning talk is a short presentation, usually about 20 minutes, focused on a specific topic.

  • User research

    • Who is the user?
    • What are their needs and goals?
    • Why does this problem matter to users?
  • Business goals

    • What are we trying to solve?
    • Why does it matter?
    • What have we tried in the past?
    • What’s worked well and not so well?
  • Technology

    • What are our technical capabilities?
    • What are the limits and constraints or limitations on our existing tech?

L2 03 Interviews

Summary - Interviews

Interviews

Interviews allow you to gain perspectives from a number of different vantage points. There are lots of types of interviews you can set up including:

  • User interviews

    • Build empathy for users
    • Get a deeper understanding of user needs and pain points
  • Stakeholder interviews

    • Dive deeper into some of the reasoning, rationale, and context of why this specific problem is important to solve
    • Topics can include any previous efforts to solve this or a similar problem
  • Expert interviews

    • Provide specialized insights around a specific problem, population, or technology
    • Can be either internal or external

L2 04 Competitive Analysis

Summary Competitive Analysis

Competitive Analysis

Get a better understanding of the competition and other solutions that exist in the problem space by:

  • Doing research, including checking out websites and press materials

  • Reading reviews

  • Using the product and recording your experience

Keep in mind…

Just because a competitor built something a certain way doesn’t mean it was the right thing to build or that it was built the right way.